Google Ads · Case study
Gracie Barra Tunbridge Wells: 75% Lower Lead Costs & 10–15 New Members Monthly
Discover how Digital AdDoctor combined Google Ads, SEO, website development, conversion optimisation and local reputation management to help a Brazilian Jiu-Jitsu academy attract more qualified enquiries and convert trial bookings into paying memberships.
Gracie Barra Tunbridge Wells · Fitness, Martial Arts and Children's Activities
Tunbridge Wells, Kent · Partnership: March 2026–Present
Generating 40 Trials with 10–15 Converting into Paying Members
75%
Reduction in cost per lead
40+
Google Ads trial bookings per month
10–15
New paying members per month
20%
Promotional website conversion rate
200+
Organic (SEO) Search Clicks per month
6x
Increase in monthly Google review rate
Fitness, Martial Arts and Children's Activities · Tunbridge Wells, Kent
The Challenge
Gracie Barra Tunbridge Wells provides Brazilian Jiu-Jitsu training for children and adults.
When the academy approached Digital AdDoctor in March, it faced several challenges.
Its advertising was generating insufficient qualified enquiries, with the average cost per lead reaching approximately £60.
There was also no effective lead-source tracking system to understand which marketing channels generated enquiries and trial bookings.
SEO and Google Reviews were underutilised, limiting opportunities to attract prospective students searching for martial arts classes in Tunbridge Wells.
The objective was to generate more qualified enquiries, increase trial bookings and convert prospective students into paying members.
Service by service
Our Approach
Rather than relying on a single channel, we worked across paid search, the website, organic search and local reputation, with better tracking connecting them all.
Google Ads
Digital AdDoctor developed and optimised Google Ads campaigns focused on attracting prospective students actively searching for martial arts training.
The campaigns were optimised for trial bookings and qualified enquiries.
Cost per lead decreased from approximately £60 to £15.
Google Ads now generates more than 40 trial bookings per month, with around 10–15 typically converting into paying memberships.
Website Design & CRO
Digital AdDoctor designed and built a bespoke promotional website.
The website features:
- Children's and adult programme information
- Clear calls to action
- Trial booking opportunities
- Conversion-focused user journeys
- Relevant social proof
- Mobile-friendly design
The promotional website currently achieves a reported 20% conversion rate.
SEO & AI Search
Digital AdDoctor implemented SEO improvements to increase organic visibility.
Relevant search terms include:
The website generated over 200 organic search clicks during the latest three-month reporting period.
The academy has also gained visibility in AI-powered search results.
Google Reviews
Digital AdDoctor designed and printed QR-code flyers for the academy's reception.
These encouraged members and parents to leave genuine Google Reviews.
Previously, the academy received approximately one new review every three months. It now receives approximately two new reviews every month.
This represents a sixfold improvement in the rate of new reviews.
Lead Tracking
Digital AdDoctor introduced improved lead-source tracking to help identify which marketing channels were generating enquiries.
Knowing where each enquiry comes from means budget and effort can be moved towards the channels that bring in genuine trial bookings, rather than relying on guesswork.
It also gives the academy clearer visibility of the customer journey, from first search or advert through to enquiry, trial and membership, so weak points can be spotted and improved.
What we did
Services Delivered
Digital AdDoctor is a Tunbridge Wells based digital marketing consultancy helping local clubs, studios and businesses across Kent turn searches and clicks into customers.
- Google Ads Management
- Search Engine Optimisation
- Generative Engine Optimisation
- Website Design & Development
- Conversion Rate Optimisation
- Google Business Profile Optimisation
- Google Reviews Strategy
- Lead Tracking & Attribution
Reported results · March 2026–Present
The Results
- Cost per lead reduced from approximately £60 to £15.
- 75% reduction in lead acquisition costs.
- More than 40 monthly trial bookings generated through Google Ads.
- Approximately 10–15 paying members typically converting from those trials.
- 20% conversion rate on the bespoke promotional website.
- More than 200 organic search clicks within three months.
- New AI-powered search visibility.
- Sixfold increase in the monthly Google Review acquisition rate.
Each figure is reported for its own channel and is not combined with figures from other channels.
The Outcome
Since March, Digital AdDoctor has helped Gracie Barra Tunbridge Wells strengthen its digital marketing performance.
By combining Google Ads, SEO, website development, conversion optimisation and reputation management, the academy has improved enquiry generation, trial bookings and the journey towards membership.