Website Design | SEO | GEO · Case study
Council of Personal Trainers (CoPT): Website Redesign, SEO & GEO
Digital AdDoctor redesigned and optimised the Council of Personal Trainers (CoPT) website, combining professional website development with SEO and GEO.
Council of Personal Trainers (CoPT) · Fitness & Professional Training
400 Monthly Organic Visits
Redesigned and optimised the CoPT website, attracting approximately 400 organic visits and generating 3 website enquiries per month.
Project background
The project
Digital AdDoctor redesigned and optimised the Council of Personal Trainers (CoPT) website, combining professional website development with Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO).
The website attracts approximately 400 monthly organic visits and generates 3 website enquiries per month.
The project focused on creating an accessible, user-friendly website structured for traditional search engines and AI-powered search experiences.
What we did
Services delivered
Website, SEO & GEO
- Website redesign and development
- Mobile-responsive website design
- Search Engine Optimisation (SEO)
- Generative Engine Optimisation (GEO)
- Website content and structure optimisation
- User experience improvements
Verified results
400 Monthly Organic Visits
Monthly organic visits
~400
Website enquiries per month
3
- Approximately 400 monthly organic website visits
- 3 website enquiries per month
- Complete website redesign and development
- SEO and GEO optimisation delivered
Figures reflect the website's current monthly performance.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of structuring a website's content so it can be clearly understood, trusted and referenced by AI-powered search experiences, such as Google AI Overviews, ChatGPT and Perplexity, alongside traditional search engines. It builds on strong SEO foundations: clear page structure, factual, well-organised content, descriptive context about the business and its services, and valid structured data. No one can guarantee inclusion in AI-generated answers, but GEO gives a website the best possible foundation to be discovered.
Explore SEO, GEO & AI Search