Website Design | SEO | GEO · Case study
Halo Gym Tunbridge Wells: Complete Website Redesign & AI Search Optimisation
Digital AdDoctor redesigned and developed the Halo Gym Tunbridge Wells website, creating a modern, mobile-responsive online presence aligned with the gym's brand and services.
Halo Gym Tunbridge Wells · Fitness & Leisure
Complete Website Redesign
Redesigned and optimised Halo Gym's website, combining modern website development with SEO and GEO to support user experience and discoverability across traditional and AI-powered search.
Project background
The project
Digital AdDoctor redesigned and developed the Halo Gym Tunbridge Wells website, creating a modern, mobile-responsive online presence aligned with the gym's brand and services.
The project combined website development, Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO), with a focus on improving website usability, content structure and discoverability across traditional search engines and AI-powered search experiences.
What we did
Services delivered
Website, SEO & GEO
- Complete website redesign and development
- Mobile-responsive website design
- Search Engine Optimisation (SEO)
- Generative Engine Optimisation (GEO)
- Website structure optimisation
- Navigation and user experience improvements
- On-page content optimisation
Verified results
Complete Website Redesign
- Complete website redesign and development delivered
- Mobile-responsive design across devices
- SEO and GEO optimisation delivered
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of structuring a website's content so it can be clearly understood, trusted and referenced by AI-powered search experiences, such as Google AI Overviews, ChatGPT and Perplexity, alongside traditional search engines. It builds on strong SEO foundations: clear page structure, factual, well-organised content, descriptive context about the business and its services, and valid structured data. No one can guarantee inclusion in AI-generated answers, but GEO gives a website the best possible foundation to be discovered.
Explore SEO, GEO & AI Search