Can I advertise anti-wrinkle injections on Facebook or Google?

In the UK, prescription-only medicines, including botulinum toxin, cannot be advertised to the public. You can usually promote consultations and non-prescription treatments, within the advertising platform's policies. I'll help plan campaigns that stay compliant.

What's the best marketing channel for a salon?

For most local salons, a strong Google Business Profile with genuine reviews is the foundation. SEO, Google Ads and Instagram can then build on it.

Do you create content for Instagram?

My focus is advertising, SEO and websites rather than day-to-day social media management, but I can advise on the content that works well in ads.

How much does it cost?

Google Business Profile management starts from £150 per month, SEO from £400, Google Ads from £450 and Facebook & Instagram Ads from £550 per month.

Beauty & aesthetics marketing · Kent & UK

Marketing for Beauty Salons and Aesthetics Clinics

Helping beauty and aesthetics businesses build trust, attract the right clients and keep appointment books full, with marketing that respects advertising rules.

Let's Talk About Your Business Request a Digital Marketing Audit

Freya Jones brings over 18 years of experience across SEO, Google Ads and Meta Ads, with a background in psychology and behavioural science.

For beauty and aesthetics, trust and clear, responsible messaging are everything.

Pricing: Monthly support from £150 per month

The challenge

The Marketing Challenges for Beauty and Aesthetics

Clients choosing a salon or clinic want reassurance: qualified practitioners, a clean and professional setting, genuine reviews and a clear idea of what to expect. Many will check your Google profile, website and Instagram before they book.

Aesthetics businesses also face stricter advertising rules. In the UK, prescription-only medicines such as anti-wrinkle injections cannot be advertised to the public, and both Google and Meta have their own policies on health and cosmetic claims. Campaigns need to be planned carefully to stay compliant.

Effective marketing focuses on trust, education and convenient booking, rather than heavy discounting.

Where Salons and Clinics Usually Gain the Most

A complete Google Business Profile with photos and reviews
Treatment pages that answer common questions
Consultation-led booking journeys
Compliant ads promoting consultations and non-prescription treatments
Remarketing to people considering a treatment
Tracking bookings back to each channel

What's included

Beauty & Aesthetics Marketing Services

Local SEO and Google Maps

Visibility for treatment searches in your town, backed by genuine reviews.

Google Business Profile

Treatment page SEO

Clear, helpful treatment pages that answer client questions and build confidence.

SEO, GEO & AI Search

Google Ads

Search campaigns for people looking for specific treatments locally, within Google's policies.

Google Ads Management

Facebook & Instagram Ads

Visual campaigns that build awareness and promote consultations responsibly.

Facebook & Instagram Ads

Website and booking journey

Making it easy to understand treatments and book online.

Website Design & Development

Tracking and reporting

Measuring bookings and enquiries from each channel.

Why Digital AdDoctor

Why Work With Digital AdDoctor

18+ years of experience

Freya has worked in digital marketing for over 18 years, across paid search, paid social, SEO and analytics.

Direct access to Freya

You work with the person doing the work. No account managers, no hand-offs and no juniors learning on your budget.

Psychology-informed marketing

Training in psychology and behavioural science shapes messages and pages around how people really make decisions.

Focused on enquiries and revenue

Success is measured in leads, bookings and sales, not vanity metrics like impressions or rankings alone.

Transparent reporting

Plain-English reports, honest recommendations and clear explanations of where your money is going and why.

Sector experience

My psychology-informed approach is well suited to a sector where reassurance, trust and clear expectations drive bookings.

Real results

Results and Case Studies

Beauty and aesthetics case studies will be added here as projects are completed. In the meantime, you can see results from other sectors on the results page.

See all results & case studies

The process

How We'll Work Together

Discovery

A relaxed conversation about your business, your goals and what has or hasn't worked before.

Audit

A clear look at your website, search visibility, advertising and tracking to find the biggest opportunities.

Plan

A practical plan that prioritises the channels most likely to bring you qualified enquiries, within your budget.

Deliver

Hands-on delivery, whether that's SEO, Google Ads, Meta Ads, your Google Business Profile or your website.

Measure

Tracking that shows which activity is generating enquiries, bookings and sales.

Improve

Regular reviews and adjustments, so your marketing keeps getting more effective over time.

Digital Marketing Packages and Pricing

Monthly support from £150 per month

Google Business Profile from £150, SEO from £400, Google Ads from £450 and Facebook & Instagram Ads from £550 per month.

Websites from £750 per project. Advertising spend is paid separately to the ad platforms.

Get a tailored quote View all pricing

FAQs

Frequently Asked Questions

Related services and guides

Local SEO Facebook Ads Tunbridge Wells Results & case studies Why visitors leave without booking

Ready to grow your business?

Let's Talk About Your Business

Tell me about your salon or clinic and the treatments you'd like to promote, and I'll come back to you with ideas.

Freya reads every enquiry personally and replies within one to two working days

No obligation and no hard sell

Based in Tunbridge Wells, working across Kent and the UK