How do I launch a new class or programme?

Start with a clear offer and a dedicated landing page, then promote it with targeted local ads, video and in-studio messaging. Halo Gym's Group PT launch generated 40 leads and 15 sign-ups this way.

Is Meta Ads or Google Ads better for a studio?

Meta Ads are often better for launches and offers because they create demand. Google Ads help capture people already searching. Many studios benefit from both.

Can you work with a solo personal trainer?

Yes, where there's enough budget for advertising to make sense. Sometimes local SEO and a strong Google Business Profile are the best starting points.

How much does it cost?

Facebook & Instagram Ads management starts from £550 per month and SEO from £400 per month. I'll recommend what makes sense for your capacity and goals.

Fitness studio marketing · Kent & UK

Marketing for Fitness Studios and Personal Trainers

Helping boutique studios, PT businesses and class-based fitness brands launch new programmes, fill sessions and build loyal client bases.

Let's Talk About Your Business Request a Digital Marketing Audit

37.5%

Lead-to-sign-up rate for Halo Gym's Group PT launch

Freya Jones has helped launch group personal training programmes and grow fitness websites, including work for Halo Gym and the Council of Personal Trainers.

Studios sell an experience and a community, so the marketing needs to show both.

Pricing: Monthly support from £150 per month

The challenge

What Makes Studio Marketing Different

Fitness studios and personal trainers usually have limited capacity, a premium price point and a personal, community-led offer. You don't need thousands of members; you need the right people, consistently.

The challenges are often launching a new class or programme, filling quieter time slots and explaining why your studio is worth more than a budget gym membership.

Successful studio marketing combines targeted local advertising with a clear launch offer, a landing page that sells the experience and content that builds trust over time.

Where Studios Usually Gain the Most

Launch campaigns for new classes and group PT
Landing pages for each programme
Video creative that shows the atmosphere
Introductory offers that lead to commitment
Local SEO for class and PT searches
Simple booking and follow-up journeys

What's included

Fitness Studio Marketing Services

Programme launches

Integrated campaigns for new classes and group PT, combining paid social, landing pages and in-studio promotion.

Group PT launch case study

Facebook & Instagram Ads

Local campaigns with video creative and clear offers.

Facebook & Instagram Ads

SEO

Visibility for searches like personal trainer, pilates or HIIT classes near me.

SEO, GEO & AI Search

Website design

Websites that show your community and make booking easy.

Website Design & Development

Google Business Profile

An active profile with photos, classes and reviews.

Tracking

Clear data on leads, sign-ups and cost per client.

Why Digital AdDoctor

Why Studios Work With Digital AdDoctor

18+ years of experience

Freya has worked in digital marketing for over 18 years, across paid search, paid social, SEO and analytics.

Direct access to Freya

You work with the person doing the work. No account managers, no hand-offs and no juniors learning on your budget.

Psychology-informed marketing

Training in psychology and behavioural science shapes messages and pages around how people really make decisions.

Focused on enquiries and revenue

Success is measured in leads, bookings and sales, not vanity metrics like impressions or rankings alone.

Transparent reporting

Plain-English reports, honest recommendations and clear explanations of where your money is going and why.

Sector experience

I've worked with gyms, PT businesses and a professional body for personal trainers, so I understand how fitness clients choose and what keeps them coming back.

Real results

Results and Case Studies

Paid Social | Creative | Website & SEO

Halo Gym: Group PT Launch

Fitness & Personal Training

37.5% Lead-to-Sign-Up Conversion Rate

Launched a Group Personal Training offering through paid social advertising, video creative, an SEO landing page and in-gym marketing, generating 40 leads and 15 sign-ups.

Read case study

Website Design | SEO | GEO

Council of Personal Trainers (CoPT)

Fitness & Professional Training

400 Monthly Organic Visits

Redesigned and optimised the CoPT website, attracting approximately 400 organic visits and generating 3 website enquiries per month.

Read case study

Google Ads

ROAR Dubai

PT Studio, Dubai

27% Month-on-Month Increase in Paid Media Leads

See all results & case studies

The process

How We'll Work Together

Discovery

A relaxed conversation about your business, your goals and what has or hasn't worked before.

Audit

A clear look at your website, search visibility, advertising and tracking to find the biggest opportunities.

Plan

A practical plan that prioritises the channels most likely to bring you qualified enquiries, within your budget.

Deliver

Hands-on delivery, whether that's SEO, Google Ads, Meta Ads, your Google Business Profile or your website.

Measure

Tracking that shows which activity is generating enquiries, bookings and sales.

Improve

Regular reviews and adjustments, so your marketing keeps getting more effective over time.

Digital Marketing Packages and Pricing

Monthly support from £150 per month

Google Business Profile from £150, SEO from £400, Google Ads from £450 and Facebook & Instagram Ads from £550 per month.

Websites from £750 per project. Advertising spend is paid separately to the ad platforms.

Get a tailored quote View all pricing

FAQs

Frequently Asked Questions

Related services and guides

Gym marketing Martial arts marketing CoPT case study Facebook Ads Tunbridge Wells

Ready to grow your business?

Let's Fill Your Sessions

Tell me about your studio and what you'd like to grow, and I'll come back to you with ideas.

Freya reads every enquiry personally and replies within one to two working days

No obligation and no hard sell

Based in Tunbridge Wells, working across Kent and the UK