E-commerce Meta Ads · UK
Facebook & Instagram Ads for E-commerce Brands
Meta Ads for online shops that want profitable sales, not just cheap clicks, with creative testing and tracking you can trust.
£26,864
Attributed online ticket revenue for Christmas at Bewl Water
Freya Jones has managed paid advertising for e-commerce brands and online ticket sales, with over 18 years of experience in paid media.
The focus is return on ad spend, margins and the full customer journey.
Pricing: Facebook & Instagram Ads management from £550 per month
The challenge
What E-commerce Brands Need From Meta Ads
For online shops, Facebook and Instagram are often the main way new customers discover a product. But rising costs, privacy changes and creative fatigue mean campaigns need constant attention to stay profitable.
The brands that do well usually have three things in place: accurate tracking, a steady supply of fresh creative and a clear understanding of their margins and customer value.
I help e-commerce brands structure campaigns around those fundamentals, test creative methodically and scale what works without losing sight of profit.
Where Online Brands Usually Gain the Most
- Accurate Pixel and Conversions API tracking
- Structured creative testing
- Product catalogue and dynamic remarketing
- Offers and bundles that raise order value
- Landing pages and product pages that convert
- Reporting on return on ad spend and margin
What's included
E-commerce Meta Ads Services
Campaign strategy
Prospecting, retargeting and retention campaigns structured around your margins and goals.
Catalogue and dynamic ads
Product catalogue setup and dynamic remarketing to people who viewed your products.
Creative testing
A structured approach to testing hooks, formats and offers.
Tracking
Meta Pixel, Conversions API and purchase events checked for accuracy.
Analytics, Tracking & CROGoogle Shopping alongside Meta
Performance Max and Shopping campaigns where they complement social.
Google Ads ManagementConversion rate optimisation
Improving product pages and checkout journeys to get more from your traffic.
Why Digital AdDoctor
Why Online Brands Work With Digital AdDoctor
18+ years of experience
Freya has worked in digital marketing for over 18 years, across paid search, paid social, SEO and analytics.
Direct access to Freya
You work with the person doing the work. No account managers, no hand-offs and no juniors learning on your budget.
Psychology-informed marketing
Training in psychology and behavioural science shapes messages and pages around how people really make decisions.
Focused on enquiries and revenue
Success is measured in leads, bookings and sales, not vanity metrics like impressions or rankings alone.
Transparent reporting
Plain-English reports, honest recommendations and clear explanations of where your money is going and why.
Sector experience
I work with e-commerce brands across the UK, combining paid social, paid search and conversion optimisation to improve overall return.
Real results
Results and Case Studies
Summerhill & Bishop
E-commerce & Retail
Consistently Achieving 10x ROAS
Generating £10 in revenue for every £1 spent on advertising.
The process
How My Facebook & Instagram Ads Process Works
- 01
Discovery
Understanding your offer, your ideal customers, your margins and what you need the campaign to achieve.
- 02
Offer and audience
Shaping a clear offer and choosing audiences, from local targeting to lookalikes and remarketing.
- 03
Tracking
Setting up the Meta Pixel, conversion events and lead tracking, so results can be measured accurately.
- 04
Creative
Ad copy, images and video concepts built around what motivates your customers to take action.
- 05
Launch and test
Structured testing of creative, audiences and placements, with budget moved towards what works.
- 06
Report and scale
Regular reporting on leads, sales and cost per result, and a plan for scaling what performs.
Meta Ads Packages and Pricing
Facebook & Instagram Ads management from £550 per month
Your advertising spend is paid separately, directly to Meta.
Creative, tracking and landing page support are scoped around your campaign.
FAQs
Frequently Asked Questions
Related services and guides
Ready to grow your business?
Let's Grow Your Online Sales
Tell me about your brand, your products and your current advertising, and I'll come back to you with practical ideas.
Freya reads every enquiry personally and replies within one to two working days
No obligation and no hard sell
Based in Tunbridge Wells, working across Kent and the UK